Kiva a fallen star

Kiva the online microloan site had always been one of my darlings. I happened on news today that it was a bit of a sham. Effective, but presenting a story in the wrong order: the loan recipients online are already funded, and the money you pledge is recycled to the next tranche not the one that grabbed your eyes. OK, that's business and process. But it hurts because it matters.

Here's the story http://beyondprofit.com/storytelling-tall-tales-on-online-platforms/ and it made me realise that however cumbersome the projects I am working on where I support a single person or work with a known physical group in one place, there is a kind of magic about reality, which the virtual can never achieve.